Eugenio studied Business Intelligence at Tec de Monterrey, in the first class of that degree. Someone told him data was a gold mine and he listened. Today he runs Alexandría, a startup that aims to democratize education with artificial intelligence, and leads the AI for Good program in Mexico City, which promotes AI projects with social impact aligned with the UN 2030 Agenda.
In the episode, one of us confessed a very common problem: "I have a huge amount of information about my customers and social media, and I do not know what to do with it". His answer was very practical. Here is a summary, along with what he learned from starting a business.
The problems he faced
1.You have a lot of information and do not know what to do with it
After years in business, you accumulate data: customers, campaigns, social media stats. The problem is that it just sits there. It is the bottleneck one of us admitted: "so what do I do with this to sell better?".
2.Believing you need millions of data points or a big budget
Eugenio clarifies that you do not need to start with millions of records. When you have no resources, you start with what you have. A hundred records can already help you make decisions, and the more you accumulate, the more impact your information has.
It is also normal for companies not to want to invest in the quality of their data, because the return comes in the long term and everyone wants to "sell now". But over time, those who took care of their information can sell reports and make better decisions.
3.Feeling intimidated by artificial intelligence
For him, one of the big challenges is that people get scared by the myths going around. That is why part of Alexandría is building community and culture: events, roundtables and training so more people can approach AI in a simple way.
4.Staying consistent and leading by example
When we asked him what has been the most complex part of starting a business, he answered the emotional side: relationships, not giving up and consistency day after day. He also admitted insecurities and impostor syndrome, something almost all entrepreneurs feel but few admit.
His rule: if you lead a team, you must lead by example, because if you do not, nobody follows you.
5.People close to you not believing in your vision
His biggest setback was emotional: friends who did not believe in the project and only pointed out obstacles, people on his team who stopped believing in the vision, and even a co-founder and best friend who got less and less involved. That takes the drive out of anyone.
He learned that you first have to believe in it yourself. Little by little, people who believe in the vision join, and today his team moves forward on momentum because they share that vision.
What he learned (and it can save you years)
1.Start collecting data, with consent
Eugenio recommends starting with what you have: a contact list of people who agreed to receive your information, or a QR code that offers something of value in exchange for an email, like an ebook or a PDF. That is how you start building your base little by little.
2.Use an AI model as an advisor
His suggestion for anyone who does not know what to do with their data: give it to an AI model, like ChatGPT or Claude, along with context about who you are and what your goals are. The more specific you are (ages, location, results), the better the strategies it suggests. He even has different assistants for marketing, strategy and personal development.
3.Build a "second brain"
He recommends curiosity and experimenting with tools like Obsidian, where you save notes and PDFs and they connect to each other. That way you can ask your second brain questions and get personalized answers for your strategies.
4.Define a clear vision and measure your results
To stay balanced, Eugenio keeps a journal, looks after his spirituality and looks at the results he has already achieved, however small. Without a clear vision, he says, you do not know where you are headed and you cannot get up every day to work toward it.
5.Watch what you "feed" your mind
Starting a business is a lonely road, and the quality of what you consume matters: just as an AI with garbage data gives garbage results, so does your mind. He tries to surround himself with people and ideas he wants to follow.
6.Enjoy the process
His message to everyone was to enjoy the process. He says you should not get lost in wanting more and more without valuing the small wins along the way.
“If you do not lead by example, nobody is going to follow you.”
Is something like this happening to you?
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Listen to the full episode
This is only a summary. The full conversation has many more details, stories and tips. Watch it in full on YouTube (it is recorded in Spanish; turn on the captions and choose Auto-translate to read it in English) or find every episode on the Pandas Creativos podcast page (in Spanish).
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